An introduction to E&E…
We love the late 80’s, early 90’s era and the positivity that surrounds it. It’s this positive mindset that influenced us to create this brand. Fashion has gotten boring lately. We don’t want to see people dressed like clones of each other, dressing like it’s winter 12 months a year. We wanna see girls looking like they stepped straight outta TLC’s “Ain’t Too Proud To Beg” video, making baggy clothes look sexy. Guys bringing a lil of that Fresh Prince multicolour vibe.. basically we wanna time travel back to 1992, or own all the clothes off the set of Spike Lee’s “Do The Right Thing”. Not to much to ask, huh? Unfortunately time travel hasn’t been invented yet and fashion out there right now isn’t satisfying our taste buds. So we decided to create a brand ourselves and came up with a killer brand image and motto to represent our ethos.
“EDUCATE THE MIND, ELEVATE THE GRIND.”
Which basically means, the more you educate yourself about the world and your surroundings, the higher chance you have of moving up in the world and being sucessful. Not just successful in terms of money,but being the best version of YOU you can possible be.
& let’s be honest, lot’s of people these days DON’T know much about the world we live in. Most don’t even know much about what’s goin on out of their own town, let alone half way across the world! We’re not just preaching about world issues and politics, (though it’s cool if you care about that!) We’re talking CULTURE. Learning about other cultures & embracing our differences will influence and inspire you. You can’t educate the majority with the mind of the minority!!! We’re a street wear brand with a difference, a positive message, and we believe that we can educate & elevate through fashion.
Noun: The arts and other manifestations of human intellectual acheivement regarded collectively.
CULTURE can educate & elevate all of us in some way or another. It brings people together, it breaks boundaries, it makes life more interesting.
We’re gonna make this easier for you lazy people and EDUCATE you! Not only through our clothing but through this blog. Art, Music, Dance, Design… this will be your one stop shop to find inspiration. We hope you’ll be inspired by our brand and what we’re trying to create, but if not we’ll guarantee something here will ELEVATE you. We’re all about positivity, bringing something postive to this earth for the short time we’re here. Appreciating the things most take for granted. Realising how lucky we are despite the struggles we may go through. Always knowing there is someone worse off than us. A positive mindset IS the key to success.
If you think you know about something that needs to be shared with the world, or you have a creative talent which should be celebrated, hit us up on Twitter @educateelevate and don’t forget… #educatethemindelevatethegrind