Summer summer summertime! It’s that time of year again! We can’t believe it’s been a nearly a full year since we launched Educate Elevate, looking back at our SS’12 shoot it seems like yesterday! Anyway, last weekend we shot our new lookbook for Spring Summer 2013 in the same location as last year (luckily the Manchester weather was good to us again!). We worked with our favourite lifestyle photographer, Mark Ivkovic of www.bangphoto.co.uk to create a lookbook themed around an Educate Elevate block party. We brought outdoor sound systems courtesy of Mantra Audio, to give the 90’s street party vibe, and had our videographer Dirtklod on hand to film behind the scenes (video dropping soon!) Our EE models were there to represent the brand (big love to Anike, Joel, Ethan & Mellissa for all their support!) along with newbie Mitzi, who won our instagram competition to feature in the lookbook – she fitted in with the team perfectly!
Here’s our moodboard for the shoot…
After a long day in the sun, our SS’13 lookbook is complete! Check it out here. Big thank you to everyone who came along for the day and helped out, to the EE Team, Mark, Dirtklod, Mantra Audio, Robyn (for lending us her bike & her cute dog!) Dom & Louise for make-up and everyone else we might have missed! We couldn’t do it without you guys. Hope you all like the new images and the new stuff, check out the site now to shop our new crop tops, basketball vests, earrings and tees! Here’s a few of our fav images from the shoot, what do you think?!
Shop the new Educate Elevate basketball tops, crop tops, earrings and streetwear online now at