Lamont Coleman aka Big L, was a rapper born and raised in Harlem, New York, where he started his rapping career with Three the Hard Way. His first professional appearance came on Lord Finesse’s “Yes You May (Remix)”.
One evening I was listening to Lifestyles Ov Da Poor And Dangerous… I Don’t Understand It.
I love this song. One of those stay on top of the workload tunes…anyway I was driving back form work when I heard the ultimate lyric…’ I got more soul that Nike Airs, givin’ MC’s nightmares.’ I had to create a design that commemorated this genius. I thought about Big L and then I thought about Nike Airs and fashion today. I wanted to create impact but still keep a bit of nostaligia with a slight reference to the ‘JUST DO IT’ campaigns from back in the day, they were truely innovative and so I have used a similar font: futura extra bold on the tee design, which I hoped would give some nostalgia of the late 80′s to the typography lovers that remeber when this campaign came out. Which now can be bought on http://www.educateelevate.com. Big respects to the legend that is Big L.
(May 30, 1974 – February 15, 1999)